Retailer affiliate programs — how to join & earn

    Straight-talking guides to the biggest retail affiliate programs: which network each runs on, how commission and cookies work, and how to apply. Then turn your long affiliate links into one smart, trackable short link.

    home improvement

    The Home Depot

    Impact
    Up to 8%, tiered by category (home décor sits…
    1 day cookie
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    general merchandise

    Walmart

    Impact
    Standard program: roughly 1–4% by category (the…
    3 days cookie
    Read the guide
    general merchandise

    Target

    Impact
    Up to 8%, depending on the product category
    7 days (last-click) cookie
    Read the guide
    home improvement

    Lowe's

    CJ Affiliate (Commission Junction)
    Affiliate program (CJ): around 2%, with a…
    24 hours (CJ program) cookie
    Read the guide
    home goods

    Wayfair

    CJ Affiliate (Commission Junction)
    Around 5–7% across the catalogue
    7 days cookie
    Read the guide
    pet

    Chewy

    Partnerize
    Commonly around 4% per sale, plus a flat bonus…
    15 days cookie
    Read the guide
    electronics

    Best Buy

    Impact
    Roughly 1% on most products (some categories…
    1 day cookie
    Read the guide
    online marketplace

    eBay

    eBay Partner Network (in-house)
    A percentage of eBay’s revenue on the sale,…
    24 hours cookie
    Read the guide
    handmade & creative marketplace

    Etsy

    Awin (migrating to Rakuten Advertising in 2026)
    Around 4% for standard publishers (roughly 2%…
    30 days (about 7 days for purchases made in the Etsy app) cookie
    Read the guide
    global online marketplace

    AliExpress

    AliExpress Portals
    Up to around 9% as a base rate, varying by…
    3 days (some channels / promotions report longer windows) cookie
    Read the guide
    Southeast Asia marketplace

    Shopee

    Shopee Affiliate Program (in-house; Involve Asia in several markets)
    Category-based, commonly from about 2.5% up to…
    7 days cookie
    Read the guide
    Southeast Asia marketplace

    Lazada

    LazAffiliate / Involve Asia
    Category-based; commonly cited around 6.5% per…
    Commonly cited around 30 days (varies by programme) cookie
    Read the guide
    Japan marketplace

    Rakuten

    Rakuten Affiliate (楽天アフィリエイト, in-house)
    Commonly around 2–4% on Rakuten Ichiba, varying…
    ~30 days (commonly cited) cookie
    Read the guide
    Korea marketplace

    Coupang

    Coupang Partners (쿠팡 파트너스, in-house)
    A base of about 3%, with category rates roughly…
    24 hours cookie
    Read the guide
    sportswear & footwear

    Nike

    Awin / Impact (varies by region)
    Tiered by category, roughly 1–11% depending on…
    7–30 days, depending on region and network cookie
    Read the guide
    beauty & cosmetics

    Sephora

    Rakuten Advertising
    Commonly around 5% on qualifying sales, varying…
    24 hours cookie
    Read the guide
    travel & accommodation

    Booking.com

    CJ Affiliate
    A share of the commission Booking.com earns…
    Session-based (not a multi-day cookie) cookie
    Read the guide
    travel & accommodation

    Expedia

    CJ Affiliate / Partnerize (by region)
    Set per product
    7 days cookie
    Read the guide
    fashion

    ASOS

    Awin (Rakuten or Impact in some regions)
    Around 5% on a typical order, often higher for…
    30 days cookie
    Read the guide

    Promoting one product across several retailers?

    Put them on one Choice Page. Instead of choosing a single store for everyone, show readers every place to buy — Amazon, Walmart, Target, the brand's own shop — as buttons on one page, with their local option highlighted automatically. Each button keeps its own affiliate link, and every tap is tracked by country.

    See how Choice Pages work