Japan marketplace affiliate program

    The Rakuten affiliate program — how to join & earn

    Rakuten Affiliate (楽天アフィリエイト) is the affiliate program for Rakuten Ichiba, Japan’s largest marketplace. It’s free, open to anyone with a Rakuten account, and popular with Japanese bloggers and creators because the barrier to start is so low. You share tracked links to Ichiba products and earn a commission — paid as Rakuten Cash — when your audience buys.

    Network
    Rakuten Affiliate (楽天アフィリエイト, in-house)
    Commission
    Commonly around 2–4% on Rakuten Ichiba, varying by shop and genre, with a cap per order on some items
    Cookie
    ~30 days (commonly cited)

    Commission rates and tiers change — always confirm the current terms with the network before relying on a figure.

    How to join the Rakuten affiliate program

    1. 1

      Have a Rakuten (楽天会員) account and somewhere to share links — a blog, site, or social channel.

    2. 2

      Sign in at affiliate.rakuten.co.jp to activate Rakuten Affiliate; there’s no separate application or network to join first.

    3. 3

      Generate tracked links to Ichiba products and track clicks and rewards in the dashboard; rewards are paid as Rakuten Cash.

    Free; run in-house by Rakuten for the Rakuten Ichiba marketplace (Japan).
    Very low barrier to join — any Rakuten account holder can start.
    Commission commonly ~2–4%, varying by shop and genre, paid as Rakuten Cash.
    Not the same as Rakuten Advertising (the global affiliate network for Western brands).
    Best suited to a Japanese-reading audience, since Ichiba is a Japan marketplace.
    Once you’re in the program

    Turn your Rakuten affiliate link into one smart link

    Rakuten Affiliate (楽天アフィリエイト, in-house) links are long and ugly, and they only ever point one place. Wrap your tagged Rakuten link in a Geo-Smart-Link and you get a clean, short gsl.li URL you can change anytime — with a dynamic QR code, click analytics, and A/B testing behind it, on every plan.

    Redirect non-Japan traffic

    Rakuten Affiliate links earn on Rakuten Ichiba, Japan’s marketplace — a click from outside Japan rarely converts. From one short link, keep sending Japanese shoppers to Rakuten and redirect everyone else to a fallback that earns in their country, so no click is wasted.

    Short & editable

    A tidy gsl.li link instead of a long tracking URL — and you can change where it points without re-sharing it.

    A dynamic QR

    Put your Rakuten link on a video thumbnail, pin board or print — a scannable code that inherits the same redirects and tracking.

    See the clicks

    Clicks by country, device and source, bots filtered — so you know which content drives your Rakuten commissions.

    Rakuten affiliate program FAQs

    Program details are summarised from Rakuten’s current affiliate program and can change — always confirm with the network before relying on a figure. Geo-Smart-Links is not affiliated with Rakuten.

    Make more from every Rakuten link

    One smart link — short, trackable, redirecting by country, with a QR. Free to start.

    Start free